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Benchmarking Toolkit for 2022


The COVID-19 pandemic has accelerated an extant trend toward digitized communications, and highlighted the weaknesses in many schools’ and districts’ communication plans. School communication is currently strong in some areas, notably general parental engagement and support, but it has major weaknesses. These include school-teacher and school-student communication in schools, as well as communication with a hard-to-reach quartile of parents. Schools must address these and transfer the lessons of the coronavirus pandemic to their communication plans with schools back to in-person teaching.


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